Our parent company Smart On Hold has been supplying customers On Hold Messages since 2003 so they know what they are doing. We have asked the talented creative writers over at Smart On Hold for a few simple tips and tricks to help understand what makes a good On Hold Message, even our Free On Hold Messages meet these guidelines! Why not download them and have a listen to what you could be letting your customers listen too?
Just remember it’s your customers and potential customers that have to listen to them, not you.
Step One: Keep it simple …
When people are On Hold they want something that is easy to digest, nothing too complex. So when you are deciding on a topic for a Message – they need to be kept simple and to the point! You don’t have long to have your say and get your information across while they are on the phone! The average Hold time is about 40 seconds so just think about getting a whole message across in that time, and something easy to understand too.
Step two: Keep it clear …
With the busy office environment that everyone is working in these days, make sure that you have a clear voice over used for your message. Along with simple wording, sentencing and a simple call to action. You don’t want people On Hold to tell you that it was distracting, hard to hear and just not what they wanted to be made to listen to when calling your business. You may want to choose a voice over and get a custom On Hold Message done – so that it really does maximise your reach whilst they are On Hold.
Step three: Be easy to find …
Mentioning a different website address or your location for customers to come and visit you? Make sure it’s kept simple, even repeat it a few times; people are busy, and will sometimes not ask for it again. So get the message across first time.
Your Messages On Hold are the best way to talk to your callers about what you do, where you are and what benefit your business has to them.
Want to know more about writing On Hold Messages that will work for your business? Then head to www.smartonhold.com.au/messagesonhold or contact a member our team now Contact Us.